Sales for Non-Sales Personnel

Course Dates:

• August 30-31, 2023 | Dubai
• December 18-19, 2023 | Dubai

Course Overview:

The Sales for Non-Sales Personnel course is designed to provide individuals in non-sales roles with the necessary skills and knowledge to effectively contribute to sales efforts and support the sales team. This course focuses on understanding the sales process, developing customer-centric approaches, enhancing communication skills, and building relationships to drive business growth. Participants will learn how to identify sales opportunities, deliver persuasive messages, handle customer inquiries, and contribute to a sales-focused culture within the organization.

Course Objectives:

1. Understand the importance of sales skills for non-sales roles.
2. Gain an overview of the sales process and customer journey.
3. Develop effective communication skills for sales interactions.
4. Identify sales opportunities within their roles and responsibilities.
5. Handle customer inquiries and objections professionally.
6. Contribute to building and maintaining customer relationships.
7. Understand the importance of a customer-centric approach.
8. Learn techniques for delivering persuasive messages.
9. Collaborate effectively with the sales team to drive business growth.
10. Develop a personal action plan for applying sales skills in their roles.

Course Outline:

Introduction to Sales for Non-Sales Personnel

• Importance of sales skills for non-sales roles
• Overview of the sales process and customer journey
• Understanding customer needs and expectations

Effective Communication in Sales

• Verbal and non-verbal communication skills
• Active listening and asking effective questions
• Building rapport and trust with customers

Identifying Sales Opportunities

• Recognizing potential sales opportunities within non-sales roles
• Understanding the customer’s buying process
• Contributing to lead generation and prospecting efforts

Handling Customer Interactions

• Responding to customer inquiries and objections
• Providing solutions and addressing customer needs
• Handling difficult customer situations with professionalism

Contributing to Customer Relationships

• Building and maintaining customer relationships
• Collaborating with the sales team to support customer success
• Providing feedback and insights to the sales team

Applying Sales Skills in Non-Sales Roles

• Developing a customer-centric approach within non-sales roles
• Delivering persuasive messages and adding value to customer interactions
• Personal action planning for applying sales skills in their roles

Please note that this is a sample outline and can be customized based on specific needs and requirements. The course can include interactive exercises, case studies, role-plays, and group discussions to provide practical application and reinforce the learning objectives.