Course Overview:
The Key Account Management course is designed to equip participants with the skills and knowledge necessary to effectively manage key accounts and maximize business opportunities. This course focuses on understanding the strategic importance of key accounts, developing strong relationships with clients, identifying growth opportunities, and implementing successful account management strategies. Participants will learn how to analyze key accounts, create customized account plans, navigate complex customer dynamics, and deliver value-added solutions.
Course Objectives:
- Understand the concept and importance of key account management.
- Identify and analyze key accounts for strategic focus.
- Build strong and mutually beneficial relationships with key clients.
- Develop effective account plans to achieve growth targets.
- Navigate complex decision-making processes within key accounts.
- Implement value-added strategies to differentiate from competitors.
- Enhance communication and negotiation skills for key account management.
- Identify and leverage growth opportunities within key accounts.
- Monitor and measure key account performance.
- Develop a personal action plan for successful key account management.
Course Outline:
Introduction to Key Account Management
- Understanding key account management and its strategic importance
- Identifying and segmenting key accounts
- Analyzing key accounts: SWOT analysis, customer profitability, and potential
- Building strong relationships with key clients
- Effective communication and negotiation skills for key account management
Strategies and Implementation for Key Account Management
- Developing customized account plans and strategies
- Navigating complex decision-making processes within key accounts
- Creating value-added solutions for key clients
- Identifying and capitalizing on growth opportunities within key accounts
- Monitoring and measuring key account performance
- Personal action planning for successful key account management
Course Features
- Lectures 0
- Quizzes 0
- Duration 2 days
- Skill level All levels
- Language English
- Students 7
- Assessments Yes
